Robinhood Launches Football Prediction Markets Ahead of 2026 Season

- Robinhood to introduce NFL and NCAA football prediction markets. - The Kalshi-powered service will launch for the 2026 football season. On August 19, 2025, The Block reported that Robinhood plans to launch sports prediction markets for NFL and NCAA football games using technology from its partner, Kalshi. This move marks Robinhood’s entry into the prediction market space, with the service set to launch ahead of the 2026 football seasons. Robinhood customers will soon be able to trade on the outcomes of regular season NFL matchups and on NCAA games involving Power 4 schools and independents. This initiative expands Robinhood's suite of offerings as the platform strives to diversify further into prediction markets. In a statement on August 19, JB Mackenzie, Robinhood’s Vice President and General Manager of Futures and International, said, “Football is far and away the most popular sport in America. Adding pro and college football to our prediction markets hub is a no-brainer for us as we aim to make Robinhood a one-stop shop for all your investing and trading needs.” Robinhood’s latest venture comes after months of regulatory challenges, as a notice from the U.S. Commodity Futures Trading Commission (CFTC) earlier this year forced the company to suspend its plans for Super Bowl-related prediction markets. Notably, this new initiative makes no direct mention of official partnerships with the NFL or NCAA. Kalshi, an event-based trading platform where users can bet on specific outcomes, will power the technology for these prediction markets. This follows the company's previously announced collaboration with Robinhood to offer prediction markets on topics such as politics, economics, and sports.