Binance Taps Former Crypto.com VP to Lead APAC Strategy

- Former Crypto.com VP SB Seker to lead Binance’s APAC strategy and regulatory growth. - Appointment signals renewed focus on compliance and engagement with regional regulators. On September 1, 2025, Binance announced the appointment of SB Seker as its new head of Asia-Pacific (APAC), where he will lead the company’s strategy and regulatory efforts in one of its most critical markets. The move signals the company's determination to bolster compliance-driven growth and address regional regulatory challenges. Seker is set to oversee strategic operations and partnerships to deepen collaboration with policymakers across the APAC region. His two decades of experience in fintech, blockchain, and regulatory affairs will be instrumental in aligning Binance’s operations with country-specific requirements. Before joining Binance, Seker served as senior vice president at Crypto.com Group, where he managed global product development and regulatory affairs for the APAC and MENASA regions. His career also includes senior legal roles at Ant Group, Rothschild & Co, and Amicorp Group. In addition, he worked as a litigator in Australia and as a central banking lawyer at the Monetary Authority of Singapore. In a press release on September 1, Binance CEO Richard Teng praised Seker’s expertise, stating, “His deep-rooted experience across diverse markets makes him uniquely positioned to lead Binance’s next phase of regional growth and engagement.” Seker echoed this sentiment, emphasizing his commitment to fostering regulatory trust and advancing Binance’s strategic objectives in APAC. This key appointment reflects Binance’s focus on reinforcing its market presence amid evolving legal and operational landscapes. According to the latest market data on September 1, Binance Coin (BNB) was trading at $855.876, with a 24-hour price shift of -0.731%.