NFT Sales Hit $91 Million, 3-Month Low as Buyers Drop 58%

- NFT sales plummet to $91 million, the lowest since June 2025. - Unique buyers drop 58%, but trading activity persists. In early September, the NFT market experienced its steepest decline of the year. On September 8, 2025, Cointelegraph reported that sales plunged to $91.96 million while the number of buyers shrank by 58%. This sharp drop follows two months of robust activity, during which weekly sales in July and August consistently surpassed $115 million. The number of unique NFT buyers also plunged from a mid-June peak of 487,264 to just 199,821 in early September, while the number of unique sellers fell by 43% during the same period. The average price per NFT mirrored this downward trend, sliding 30% within two weeks from over $104 in August to $72 in early September. Despite this, trading remained relatively active, as the market recorded 1.27 million transactions during the slowdown. This indicates that smaller-scale activity continues amid the broader market cooldown. The decline contrasts sharply with the market’s earlier momentum in July and August, which analysts had attributed to surging adoption and innovative projects. Key drivers of that growth included the opening of a permanent NFT art gallery in Ibiza and the rapid popularity of Coinbase’s layer-2 solution, Base, which became a major hub for NFT trading. According to CoinMarketCap, as of 12:00 UTC on September 8, Ethereum (ETH) was trading at $1,742. This price reflects a 1.8% decrease in 24-hour trading volume.