Coinbase Adds Sensible Founders in Push for 'Everything Exchange'

- Coinbase acqui-hires Sensible founders to advance onchain consumer strategy. - Move strengthens vision for an integrated "everything exchange." Coinbase acquired Jacob Frantz and Zachary Salmon, the founders of crypto yield platform Sensible, in a move that advances the company's onchain consumer strategy and its vision of an "everything exchange." The founders will join a core team at Coinbase, where they will apply their expertise in building accessible decentralized finance (DeFi) applications to simplify consumer engagement with the onchain economy. This move reflects Coinbase’s strategic focus on creating a unified onchain platform that will encompass tokenized stock trading, prediction markets, and early-stage token sales, which are key components of its “everything exchange” concept. Sensible's founders bring valuable knowledge to this initiative and will focus on enhancing user access to diverse financial activities within the emerging onchain ecosystem. The Sensible acqui-hire is Coinbase's seventh acquisition this year. Previous acquisitions, including the token management platform Liquifi and Web3 adtech firm Spindl, reinforce the company’s drive to integrate complementary tools and services. By consolidating various solutions, Coinbase aims to strengthen its position as a leading innovator in the crypto sector, despite current financial hurdles. These strategic moves come despite Coinbase’s challenging second-quarter financial results, where the company reported a 26% decline in revenue quarter-over-quarter. Transaction revenue fell by 39%, and spot trading volumes decreased by over 30%. However, despite these figures, Coinbase stock rose by 3% to $311, bringing its market capitalization to more than $80 billion. This resilience underscores investor confidence in the company’s long-term vision. As part of the transition, Sensible will wind down its operations, and users must withdraw their funds by October 10, 2025. A Coinbase spokesperson confirmed that the company exclusively acqui-hired founders Frantz and Salmon, but the status of Sensible's remaining employees remains unclear.