Story Protocol Token Hits $11.66 High as Heritage Refines Crypto Strategy

- Heritage Distilling announced key developments in its integration of Story Protocol's native IP token. - Story's IP token price climbed 31% in 24 hours, reaching an all-time high of $11.66. Heritage Distilling is the first publicly traded company to create a treasury reserve for Story Protocol's native IP token. On September 9, 2025, The Block reported that the company unveiled major advancements in its crypto strategy by launching a Treasury Dashboard to enhance transparency and provide detailed analytics on its intellectual property (IP) holdings. This announcement coincided with a significant 31% price surge in Story's IP token, which reached an all-time high of $11.66. The Treasury Dashboard is a key part of Heritage Distilling's broader "IP Strategy." The tool offers stakeholders detailed insights into the company’s IP holdings, net asset valuation, and outstanding shares. With this strategy, Heritage Distilling aims to position itself as a leader in integrating blockchain-based IP assets into corporate finance. To support its strategic goals, Heritage Distilling also revealed significant leadership changes. The company appointed Phil Blows from B2 Capital as chief investment officer. In addition, Heritage Distilling is reportedly considering former Google executive David Lee and ex-CoinMarketCap CEO Erick Zhang for prominent board positions. These appointments will expand the company’s expertise in crypto finance and blockchain-based asset management. This announcement adds to Heritage’s recent financial advancements. In August 2025, the company secured $220 million through a private investment in public equity (PIPE) financing with the primary goal of acquiring IP tokens. Notable investors included a16z crypto, Polychain Capital, Arrington Capital, dao5, Hashed, and Selini Capital, while placement agents Cantor Fitzgerald and Roth Capital Partners facilitated the fundraising. According to CoinMarketCap on September 9, Story (IP) traded at $11.06 as of 21:15 UTC, reflecting a 30.7% increase in its 24-hour trading volume. The token has shown remarkable and consistent growth, surging 41.5% over the past seven days and 59.3% over the past 30 days.