Binance and Franklin Templeton Target $1.6 Trillion Market with Tokenized Push

- Binance and Franklin Templeton set sights on tokenized asset adoption. - The partnership will bridge traditional finance and blockchain to enhance investor outcomes. Binance, the largest cryptocurrency exchange by trading volume, has partnered with Franklin Templeton, a global asset manager overseeing $1.6 trillion in assets. On September 10, 2025, the companies announced their strategic partnership to accelerate the adoption of tokenized asset products. This collaboration will integrate blockchain technology into established financial systems, promising faster transactions, improved yields for investors, and enhanced liquidity options for both retail and institutional markets. Franklin Templeton’s leadership in tokenized securities serves as the cornerstone of this venture. The company pioneered its U.S.-regulated money market fund, BENJI, on the Stellar blockchain in 2021 and has since expanded its operations across the Ethereum and Solana networks. The partnership leverages Franklin Templeton’s success in tokenized funds and Binance’s extensive global trading network to scale tokenization’s practical use while unifying centralized and decentralized financial ecosystems. The initiative’s core focus is to transition tokenization from theoretical discourse to actionable financial solutions. Sandy Kaul, Franklin Templeton’s Executive Vice President and head of innovation, underscored that this collaboration has the potential to create more efficient and accessible financial systems. While specifics about products and rollout timelines remain forthcoming, regulatory approvals will heavily influence announcements in different jurisdictions. This agreement takes place amid growing interest in tokenized assets across the traditional finance landscape, as heavyweights like Nasdaq have also ventured into exploring blockchain-based securities trading. This move signals tokenization’s increasing credibility for optimizing liquidity and settlement speeds. According to CoinMarketCap on September 10, at 16:15 UTC, Stellar (XLM) traded at $0.382, with a 2.555% jump in 24-hour trading volume. This blockchain is integrated into Franklin Templeton’s tokenized offerings. Meanwhile, Solana (SOL) traded at $222.879, reflecting a 4.292% change within the same timeframe.