Trump-Backed Stablecoin Project Eyes Debit Card Rollout as SEC Fast-Tracks Crypto Products

- World Liberty Financial to debut Trump-backed USD1 stablecoin-linked debit card integrated with Apple Pay. - White House and SEC advance crypto-friendly regulatory frameworks to foster innovation. The cryptocurrency market is witnessing significant advancements in institutional adoption and regulatory efforts. According to a report from *The Block* on September 23, 2025, these developments include a new stablecoin-linked debit card from World Liberty Financial, a White House push for legislative clarity, and a new SEC policy to accelerate blockchain innovation. World Liberty Financial's plan to introduce a debit card tied to its USD1 stablecoin has gained attention due to backing from Donald Trump. The initiative integrates with Apple Pay so users can easily spend their stablecoin holdings. During Korea Blockchain Week, Co-founder Zak Folkman revealed that the company will soon roll out the debit card alongside a retail financial app that combines features from Venmo and Robinhood, emphasizing the project's potential to redefine how users perform digital transactions. On the regulatory front, the White House is advocating for a comprehensive crypto market structure bill. Patrick Witt, Executive Director of the White House Council of Advisors on Digital Assets, stressed the need for clear guidelines to resolve jurisdictional overlaps between the CFTC and the SEC. He expressed optimism that the bill will pass by the end of 2025, which would mark a major regulatory milestone for the digital asset industry. Adding to this momentum, SEC Chair Paul Atkins announced plans for an “innovation exemption” to be implemented under “Project Crypto” by December 2025. The policy aims to make it easier for blockchain firms to introduce new products by balancing regulatory oversight with industry innovation. Atkins stated that modernizing securities regulations is essential for fostering growth in the rapidly evolving crypto space. Meanwhile, market data from CoinMarketCap on September 23 showed World Liberty Financial USD (USD1) holding its peg at $1, although its 24-hour trading volume saw a slight decrease of 0.11%. In contrast, another prominent asset, Aster (ASTER), was trading at $1.861, with its 24-hour trading volume surging by 27.41%.