Newcastle United Signs BYDFi as Global Crypto Partner

- Newcastle United announces multi-year partnership with crypto exchange BYDFi. - Collaboration aims to leverage the club's global fanbase to promote BYDFi's digital finance solutions. On August 26, 2025, Newcastle United announced a multi-year partnership with global cryptocurrency exchange BYDFi, making BYDFi the club’s Official Cryptocurrency Exchange Partner. This collaboration supports Newcastle's global growth ambitions by leveraging the club's expanding fanbase and significant media presence, while BYDFi will use this platform to introduce its digital finance offerings to audiences worldwide. The partnership announcement coincides with Newcastle United’s rising media prominence. On August 26, Cointelegraph, Markets Insider, and CryptoSlate reported that since the 2021/22 season, the club has ranked second among top European clubs in broadcast audience and also holds the fifth-highest Premier League television viewership in the Asia-Pacific region. On August 26, Newcastle United’s Chief Commercial Officer, Peter Silverstone, stated in a press release, “Our ever-growing media exposure presents a fantastic opportunity to connect with new audiences globally.” On August 26, BYDFi Co-founder and CEO, Michael Hung, said in the announcement, “This collaboration showcases our ambition for growth and commitment to connecting users worldwide.” Since its 2020 inception, BYDFi has grown to over 1 million users in 190 countries. This partnership reflects Newcastle United’s alignment with financial innovation and spotlights crypto as an emerging mainstream industry, as the collaboration with BYDFi not only bolsters the exchange's visibility but also helps integrate digital finance into diverse sectors.