Roblox Hits 111 Million Daily Users, Boosts 2025 Revenue Goals

- Surpasses 111.8 million daily active users, a 41% year-over-year increase. - Raises 2025 annual bookings forecast, sparking a 19% pre-market stock surge. On July 31, 2025, Reuters reported that Roblox surpassed an average of 111.8 million daily active users. This marks a 41% year-over-year increase, fueled by the viral success of games like "Grow a Garden." In response, the company raised its 2025 annual bookings forecast to a range of $5.87 billion to $5.97 billion, which exceeds prior estimates. Consequently, Roblox's stock surged by approximately 19% during pre-market trading, continuing a year-to-date gain of over 100%. Total engagement hours also rose sharply, reaching 27.4 billion hours during the second quarter of 2025, while second-quarter bookings totaled $1.44 billion, surpassing industry expectations. To diversify its revenue streams, the company is also expanding its business model to include e-commerce and advertising. This strategic shift has boosted investor confidence, prompting several investment firms like BofA Securities, Piper Sandler, and BMO Capital to raise their price targets for Roblox stock. According to Nasdaq, Roblox (RBLX) was trading at $52.34 as of 18:00 UTC on July 31, while its 24-hour trading volume increased by 8.2%.