Animoca Aims to Fix ‘Fragmented’ $15.7B RWA Market with NUVA

* Animoca Brands and ProvLabs unveil NUVA, a marketplace to unify tokenized real-world asset (RWA) markets. * Using the Provenance Blockchain, the platform provides institutional-grade liquidity for RWAs. On August 7, 2025, multiple media outlets, including Cointelegraph, reported that Animoca Brands launched NUVA, a new marketplace designed to address fragmentation in the tokenized real-world asset (RWA) market. The platform utilizes the Provenance Blockchain’s $15.7 billion RWA ecosystem to streamline the trading and transfer of assets across decentralized finance (DeFi) platforms. At launch, NUVA will offer two flagship products from Figure Technologies: YLDS, a yield-bearing stablecoin security registered with the U.S. Securities and Exchange Commission (SEC), and tokenized pools of fixed-rate home equity lines of credit (HELOCs). Both products employ a vault structure, which simplifies investor access and improves liquidity for traditionally illiquid RWAs. NUVA integrates vault tokens branded as “nuAssets,” which represent liquid claims on underlying RWAs and enable seamless transfers across blockchain networks and DeFi exchanges. In addition, NUVA introduces its native governance token, $NUVA, for staking, fee payments, and governance. This multichain token will operate on Ethereum, Solana, and Base to reinforce interoperability. The launch of NUVA is particularly significant due to the rapid expansion of the tokenized RWA sector. Since 2022, tokenized markets, excluding stablecoins, have grown by 380%, fueled by demand for private credit and U.S. Treasury bonds. In the same period, the market cap for tokenized stocks alone has surged by 220%. Furthermore, recent regulatory developments have encouraged institutional adoption of tokenized assets. Analysts and financial institutions have underscored the importance of these trends. For example, JPMorgan recently highlighted the potential of tokenized money market funds, while EY's blockchain lead, Paul Brody, emphasized opportunities for on-chain instruments like deposits. Although some observers view institutional adoption as slow-moving, NUVA’s introduction aligns with this industry growth by offering enhanced liquidity and accessibility within the RWA ecosystem. According to data from CoinMarketCap on August 7, Ethereum (ETH) traded at $2,074 as of 12:00 UTC, marking a 1.8% increase in its 24-hour trading volume.