Trump-Backed WLFI Seeks $1.5B Amid Digital Treasury Push

- World Liberty Financial to raise $1.5 billion for public crypto treasury. - Eric Trump and Donald Trump Jr. to join board amid governance token unlock. On August 9, 2025, World Liberty Financial, a Trump-linked decentralized finance (DeFi) initiative, announced plans to raise $1.5 billion to establish a publicly traded cryptocurrency treasury company. According to a report by CryptoNews Today on August 9, this new entity will manage the project’s WLFI governance token, its growing cryptocurrency reserves, and other digital assets. In addition, Eric Trump and Donald Trump Jr. are set to join the board when the company launches. The venture is advancing discussions with investors in the cryptocurrency and technology sectors, although the final deal structure is still under review. World Liberty Financial has already amassed a substantial digital asset treasury, which currently holds approximately $55 million in Ethereum, $19 million in wrapped Bitcoin, and $14 million in Tron, alongside other tokens. This development follows a near-unanimous vote by token holders in July 2025 to unlock the project's WLFI governance token, allowing early backers to soon trade the previously non-tradable asset. This initiative highlights the growing importance of digital asset treasury firms that manage cryptocurrency reserves. Furthermore, the project supports World Liberty Financial’s broader ecosystem, which includes its USD1 stablecoin and a new rewards program designed to promote adoption. However, the venture faces scrutiny over potential conflicts of interest due to former President Donald Trump’s role as "co-founder emeritus." As of August 9, at 21:14 UTC, market data shows the World Liberty Financial USD (USD1) stablecoin is priced at $1, with a 0.013% change in 24-hour trading volume. Meanwhile, the Official Trump token (TRUMP) is trading at $9.631, up 2.646% in 24-hour trading volume.