B Strategy Unveils $1 Billion BNB Treasury Backed by Binance’s CZ

* Digital asset firm B Strategy to create $1 billion BNB treasury. * Initiative aims to bridge U.S.-Asia markets and boost Binance ecosystem growth. On August 25, 2025, B Strategy, a digital asset investment firm founded by former Bitmain executives, revealed its plan to establish a $1 billion crypto treasury. This treasury will center around Binance's native token, BNB, and the project has already gained support from YZi Labs, the family office of Binance co-founder Changpeng Zhao (CZ). The venture will adopt a model similar to 10X Capital, which recently launched its own BNB treasury with $250 million in backing from YZi Labs. Furthermore, B Strategy aims to connect U.S. and Asian markets by addressing the significant interest from Asian investors seeking exposure to the U.S. stock market. To execute its plan, B Strategy will partner with a U.S.-listed company through a private placement and inject capital into it. After the placement, the company will purchase BNB and restructure its business to focus exclusively on holding and managing the token, operating as a treasury-centric organization. B Strategy envisions this company acting as a "Berkshire Hathaway" for the Binance ecosystem, playing a key institutional role in treasury management and investment in ecosystem innovation. In addition to accumulating BNB holdings, the company will actively fuel the Binance ecosystem’s growth by funding technological advancements, offering grants to pioneering projects, and supporting community-driven initiatives. This dual purpose of treasury creation and ecosystem investment aims to solidify BNB's use case in institutional finance and position it as a reserve asset. Seasoned executives with expertise in both cryptocurrency and traditional finance lead B Strategy, including founder Leon Lu, who co-founded Metalpha Technology Holding, and co-founder Max Hua, the former CFO of Bitmain. Their leadership has already attracted regional backing, with several prominent Asia-based family offices serving as anchor investors during the project’s early fundraising phase. As of August 25 at 20:14 UTC, Binance Coin (BNB) traded at $852.356, representing a 1.511% decrease over the past 24 hours, according to market data.