Spotify Rolls Out New Messaging Feature to Boost User Connections

- New in-app direct messaging feature, Messages, launched for users 16 and older. - Tool aims to enhance content discovery and user retention through direct sharing. On August 26, 2025, Spotify unveiled Messages, a feature that allows users to share music, podcasts, and audiobooks directly within its mobile app. The company designed this tool to improve engagement by facilitating one-on-one conversations and emoji reactions, and it also suggests connections based on shared playlists, collaborative sessions, or linked subscription plans like Family or Duo. The feature is rolling out this week to both free and premium subscribers in select markets, aiming to streamline content sharing and address user feedback for more direct interaction. To prioritize user safety, Spotify provides options to accept or decline message requests, block individuals, or opt out entirely. In addition, the company safeguards conversations with industry-standard encryption, and its moderation systems proactively scan for harmful content, with a human team reviewing any flagged messages. Spotify stressed that Messages complements existing integrations with social media platforms like Instagram, Facebook, and TikTok. The feature aligns with the company’s strategy to build community, enhance audio content discovery, and boost user retention, supporting Spotify's goal to reach one billion active listeners globally.