Xiaomi Unveils €649 Smartphones to Rival Samsung’s Premium S25 Ultra

- Xiaomi launches 15T series smartphones priced from 649 euros to compete with Samsung. - Company announces global rollout of Mijia home appliance line, intensifying market rivalry. Chinese tech giant Xiaomi is intensifying its rivalry with Samsung through its latest smartphone launch and global product diversification. On September 24, 2025, Xiaomi revealed the Xiaomi 15T and 15T Pro smartphones at an event in Munich, Germany. The new devices, priced at 649 euros and 799 euros respectively, directly challenge Samsung’s popular mid-range A-series and premium S-series phones. For comparison, Samsung's S25 starts at 799 euros, while the flagship S25 Ultra costs 1,249 euros in Germany. The Xiaomi 15T and 15T Pro include advanced features, such as a triple-camera setup, expansive 6.83-inch displays, and long-lasting batteries, while their competitive pricing makes them attractive alternatives to Samsung’s models, especially for buyers seeking high-end functionality without exceeding their budgets. On September 24, Bryan Ma, a device market analyst at IDC, commented, “The Xiaomi 15T offers an affordable flagship that’s half a notch below top-tier premium devices.” Runar Bjorhovde of Canalys highlighted Xiaomi’s “premiumization strategy,” a strategy that delivers elevated designs and specifications at more accessible price points to broaden the company’s appeal within the highly competitive sector. Beyond smartphones, Xiaomi is disrupting another of Samsung’s strongholds: home appliances. The company announced the global rollout of its Mijia product line, which includes refrigerators, washing machines, and air conditioners, signaling its ambition to challenge Samsung’s multi-category ecosystem directly. On September 24, Cryptopolitan reported that Xiaomi’s reputation for quality and affordability could pressure established brands as it enters the global home appliance market, a move that could also enable the company to capture greater market share across diverse product categories.