Trump Family Nets $620M from NFTs, Memecoins, and DeFi

Ferguson

- A $620 million fortune: How Trump's ventures tapped into crypto trends.
- Memecoins, NFTs, and DeFi dominate the family's blockchain success.
On July 2, 2025, Bloomberg reported that the Trump family has amassed a remarkable $620 million through various cryptocurrency ventures. These earnings came from several sources, including the Official Trump memecoin, exclusive NFT collections, and their decentralized finance (DeFi) venture, World Liberty Financial.
The Official Trump memecoin played a pivotal role, generating $150 million in earnings after its January launch. Although its initial market capitalization of $9 billion has since declined to $1.7 billion, the memecoin experienced a surge of investor interest and trading activity shortly after its debut, which cemented its position as a key contributor to the family's crypto wealth.
World Liberty Financial proved to be the most lucrative endeavor, adding $390 million to the Trump family's cryptocurrency portfolio. The project’s stablecoin, USD1, significantly bolstered this success. However, the Trump family's stake in the venture has declined, as Donald Trump’s business empire reduced its ownership from 60% to 40% as of June 2025.
In addition, the Trump family extended their blockchain investments by acquiring a 20% stake in American Bitcoin. This mining firm is set to go public through a merger with Gryphon Digital Mining, a strategic decision that underscores their commitment to solidifying influence within the broader digital asset industry.
The family's cryptocurrency journey began in 2022 when they launched Trump-branded NFT trading cards. These blockchain-based digital collectibles marked their initial foray into the fast-evolving crypto market and laid the foundation for more expansive ventures.
Together, these initiatives represent a crucial segment of the Trump family's $6.4 billion fortune, as estimated by Bloomberg. Their continued prominence in the cryptocurrency space reflects their ability to leverage the growing blockchain revolution and capitalize on investor enthusiasm.
As of 20:15 UTC on July 2, CoinMarketCap reports the Official Trump memecoin (TRUMP) is priced at $8.951, a 4.4% rise over the past 24 hours. Meanwhile, the World Liberty Financial stablecoin, USD1, is valued at $1.001, showing a 0.054% gain as of 20:16 UTC. Both tokens maintain robust trading activity, which showcases sustained investor interest within the cryptocurrency landscape.
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