GameStop Buys 4,710 Bitcoins in $500M Inflation Hedge

Paul

* Acquires 4,710 bitcoins worth over $500 million as an inflation hedge
* Move comes amid a 17% Q1 revenue drop and 5% stock price decline
On July 15, 2025, Cryptopolitan reported that GameStop stepped into the cryptocurrency market, boldly acquiring 4,710 bitcoins valued at over $500 million. CEO Ryan Cohen described the purchase as a deliberate hedge against inflation, citing concerns over global money printing. Cohen distinguished the move from the cryptocurrency-driven strategies of firms like MicroStrategy, emphasizing that it aligns with macroeconomic conditions rather than speculation.
The acquisition comes as GameStop faces financial strain, as its first-quarter revenue slid 17% to $732.4 million, and its stock subsequently dropped 5% amid investor uncertainty. Despite these challenges, on July 15, during a CNBC "Squawk Box" interview, CEO Ryan Cohen underscored GameStop’s robust financial position. He noted the company holds over $9 billion in cash and marketable securities and asserted the Bitcoin investment is consistent with its overall fiscal strategy.
Cohen downplayed the idea that GameStop would fully adopt cryptocurrency; instead, he presented the Bitcoin purchase as a calculated step to minimize inflation risks. Wall Street analysts remain cautious, however, expressing doubts about how such unconventional tactics might impact the company’s turnaround efforts and long-term investor sentiment.
Alongside its cryptocurrency strategy, GameStop continues to prioritize its collectibles and trading card business, a segment whose revenue increased 54% year-over-year in Q1, driven largely by demand for Pokémon cards. Cohen described this focus as a natural extension of the company’s core operations and highlighted its strong profit potential in GameStop’s diversification efforts.
According to market data on July 15, Bitcoin (BTC) was trading at $117,242.02 as of 17:15 UTC, showing a 2.67% drop in 24-hour trading volume. With this purchase, GameStop joins a growing roster of corporations using Bitcoin as a strategic asset in dynamic economic landscapes.
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