21,000 Bitcoin Ordinals Pieces Launched by Artist Jayson Winer

Planck

- Jayson Winer debuts *The Eyes Are Always Watching*, a 21,000-piece generative art collection.
- He inscribed the collection directly onto the Bitcoin blockchain using Ordinals to emphasize permanence and immutability.
On August 14, 2025, artist Jayson Winer, also known as Mr. Black, unveiled *The Eyes Are Always Watching*. This groundbreaking collection features 21,000 unique digital art pieces. Winer inscribed the collection onto the Bitcoin blockchain using Ordinals technology, highlighting Bitcoin’s potential as an immutable medium for preserving digital art.
On August 14, Web3 artist Jayson Winer, a former Wall Street hedge fund manager, described the project as "an eternal canvas," dedicating it to the unparalleled permanence that Bitcoin offers. Using Bitcoin Ordinals, Winer embeds his art directly onto satoshis, which links it permanently to the blockchain. In contrast, he criticizes traditional NFT platforms like Ethereum for relying on external storage and smart contracts, viewing them as comparatively mutable and less secure. Bitcoin’s proof-of-work consensus mechanism further ensures the collection’s longevity as long as the network persists.
Winer conceived the project on Thanksgiving night, November 23, 2023. He originally envisioned 10,000 pieces but expanded the collection to 21,000. This number aligns with Bitcoin’s capped supply of 21 million coins, as each piece corresponds to one-millionth of a Bitcoin. The collection draws on universality and features 777 generative traits inspired by cultural motifs from around the globe.
Winer explains that the project’s message, "Fear God, not man," is a plea for integrity and accountability to divine principles rather than societal judgment. The title, *The Eyes Are Always Watching*, refers to the omnipresence of a higher power and intentionally avoids connotations of surveillance.
The collection debuted with a unique pricing structure, launching on September 16, 2025, with a Dutch auction where prices started at a premium before decreasing daily until the collection became free. Winer designed this approach to promote accessibility and foster the adoption of Bitcoin-based art.
In addition to the art, Winer linked the project to his additive-free tequila brand, CasaMalka, positioning both as reflections of purity and authenticity. This integration reinforces the project's underlying themes of transparency and unaltered value, which resonate with the ethos of his blockchain-anchored art.
While Winer has suggested that additional artistic ventures are on the horizon, he remains focused on expanding the global reach of *The Eyes Are Always Watching*. He believes Bitcoin Ordinals mark a groundbreaking advancement, ensuring that digital art can remain wholly uncensored and immutable.
As of 21:15 UTC on August 14, Bitcoin (BTC) traded at $118,247.31. According to CoinMarketCap on August 14, this price reflected a 3.63% decline over the past 24 hours.
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